About the project
33Y- is a Ukrainian brewery that makes upscale beer. The beer is sold only in glass bottles with 0,33l. The idea is to show that beer is not only street or bar drink but it can also be elegant and restaurant beverage. The company compairs beer to wine and promotes unusual beer drinking etiquette.
The design is targeted at young people who consider beer brewing as art and are ready to step away from traditions and taste different unusual flavours.
I've created a logo and brand identity that shows company's values and mood. The logo is minimalistic and modern, it shows premium quality but at the same time preserves roughness of beer. Illustrations of people hands holding beer glasses of different shapes highlight the fact that people drink this beer slowely, enjoying aroma and every sip they make.
